HUG by LAUGH® is a sensory device designed to bring pleasure and comfort to people living with dementia. HUG by LAUGH® is designed to be cuddled and has a beating heart within its soft body. HUG by LAUGH® can play music that can be easily changed to a favourite playlist.

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We are Crowdfunding to make HUG available to everyone. Buy a HUG or make a donation to our Crowdfunder campaign here:

Every pledge will make a difference. Please donate and share the Crowdfunder link with your networks.

If you would like more information about future availability, please visit our website to register interest.

Here are some links to media coverage about HUG®:

BBC website

BBC Radio Wales, Jackie and Cathy’s interview listen from 1hr 43min

ITV Wales evening news, Cathy’s interview watch from 15m 20sec

BBC Wales news, TV  watch from 22m 30sec

HUG wins 2 Tech4Good awards!

Hooray for HUG! Thanks to your support, HUG won both the People’s Award and the Winner of Winners Award for #Tech4Good 2020! The People’s Award was sponsored by Crowdfunder and was won due to the campaign and the overwhelming support from our Crowdfunder supporters. From all of the HUG team, a huge thank you for your support and lovely comments. We are thrilled!

As a big thank you, and in order for HUG to reach as many people as possible, Crowdfunder have allowed us to reopen the rewards from the campaign – so there’s still an opportunity to donate, be an Early Adopter and pre-order HUG at a discounted price! If you’ve already donated or bought a HUG, we would appreciate it if you could share and tell all your family, friends and colleagues to see if we can hit our new £20,000 stretch target.

HUG® is a finalist at the National Dementia Care Awards

HUG by LAUGH® was selected for the final in the Outstanding Dementia Care Product 2018 category at the National Dementia Care Awards 2018.

HUG by LAUGH® was nominated by staff from Llys Y Seren, Pobl: Gwalia Care & Support in Port Talbot.

Professor Treadaway said: “We are delighted to have been nominated for this award and to have reached the finals of the competition. The design for HUG was developed from our AHRC research partnership with Pobl Gwalia Care and Support and we acknowledge the important support of residents, staff and management that enabled the design research to take place.”

Technical files and videos

Instructional video for adding sound and music to HUG (opens in Vimeo)