HUG by LAUGH® is a sensory device designed to bring pleasure and comfort to people living with dementia. HUG by LAUGH® is designed to be cuddled and has a beating heart within its soft body. HUG by LAUGH® can play music that can be easily changed to a favourite playlist.

HUG by LAUGH® is currently undergoing further testing. If you would like more information about future availability, please send us an email – [email protected].

Here are some links to media coverage about HUG®:

BBC website https://www.bbc.co.uk/news/uk-wales-50237366

BBC Radio Wales, Jackie and Cathy’s interview https://www.bbc.co.uk/sounds/play/m0009sd3 listen from 1hr 43min

ITV Wales evening news, Cathy’s interview https://www.itv.com/news/wales/2019-10-31/catch-up-with-wales-at-six/ watch from 15m 20sec

BBC Wales news, TV https://www.bbc.co.uk/iplayer/episode/m0009y86/bbc-wales-today-evening-news-31102019  watch from 22m 30sec


HUG® is a finalist at the National Dementia Care Awards

HUG by LAUGH® was selected for the final in the Outstanding Dementia Care Product 2018 category at the National Dementia Care Awards 2018.

HUG by LAUGH® was nominated by staff from Llys Y Seren, Pobl: Gwalia Care & Support in Port Talbot.

Professor Treadaway said: “We are delighted to have been nominated for this award and to have reached the finals of the competition. The design for HUG was developed from our AHRC research partnership with Pobl Gwalia Care and Support and we acknowledge the important support of residents, staff and management that enabled the design research to take place.”

Technical files and videos

Instructional video for adding sound and music to HUG (opens in Vimeo)